GINSU PRODUCTS   > CHIKARA SERIES GINSU HOMEBASICS COMPANY INFO CONTACT US PRESS ROOM SEARCH SITE HOME		Home > Press Room > Press Room FOR IMMEDIATE RELEASE Contact: Michelle Cernosek (800) 982-5233 GINSU CUTS IN TO HIGH END FORGED MARKET Walnut Ridge, AR (March, 2007) – The Ginsu name has been synonymous with premium cutlery for over 80 years. Continuing that tradition, Ginsu is introducing a new line of forged knives into the marketplace. These distinct knife sets will combine the cutlery experience of Ginsu with the quality of fine edge cutlery. Ginsu’s attention to detail and design are evident in the construction of each forged knife. The knives are precision forged from one solid piece of high carbon Japanese steel for superb quality. The steel is put through a lengthy process of multiple machine presses and then heat treated and ice hardened to make each blade of steel super hard. All finishing work on the Ginsu forged knives including sharpening is done by hand to give each knife a superior edge. “Old world hand craftsmanship meets modern machinery” is how Dustin Smith, engineering manager for Douglas Quikut, describes the line of Ginsu forged knives. Crafted with Ginsu’s quality materials and workmanship consumers will appreciate these distinct details in knives that will withstand years of use. The knives are designed with comfortable handles and professional balance to make all your chopping and slicing jobs effortless. Ginsu has, throughout its long history, been singled out by consumers as one of the top brands in the cutlery industry. In fact, Ginsu recently ranked in the top three of preferred brands to purchase in an October, 2006 survey (HomeWorld Business Consumer Research, October 2006). A quality knife set is one of the most essential tools for any outfitted kitchen and the forged sets by Ginsu are meeting that demand. “The time is right for Ginsu to introduce a high end knife line with our guarantee of the finest quality” says General Manager of Douglas Quikut, Mike Stuckey. The Ginsu forged sets will retail between $100 and $150 depending on the set. Ginsu has always been driven to provide the highest quality cutlery while still maintaining a price conscious attitude and this new forged knife line maintains those traditions that have always made Ginsu one of the most recognized names in the industry. About Ginsu Ginsu is a leading designer, marketer and distributor of branded, high quality kitchen cutlery. The company’s product mix includes a line of value priced cutlery under the HomeBasics by Ginsu brand as well as Bakelite and Stainless knives. Ginsu is a brand of the Douglas Quikut Company, a division of Scott Fetzer. Douglas Quikut markets and distributes a broad range of branded and private label kitchen cutlery, fishing knives, fishing accessories and home and auto cleaning solutions. Douglas Quikut markets products under its own brand names, including Ginsu®, American Angler®, and ReadiVac®. Ginsu Forged Knives: Product: Ginsu Forged Press Images & Information: For more information, contact Michelle Cernosek, Sales & Marketing Coordinator, Douglas Quikut at (800) 982-5233.
To view other products made by Douglas Quikut go to American Angler & ReadiVac.  © 2009 DouglasQuikut